Abstract:

The impact of online new media is increasingly significant in contemporary society, emerging as a crucial channel for businesses to promote their products and services. The marketing planning, operation, and promotion of online new media play a vital role in a company's survival and development. This study aims to delve into the theories of planning, operation, and promotion of online new media, combining them with practical case analyses to identify effective methods and strategies to serve as references and guidance for businesses.

Chapter One Introduction

1.1 Research Background

With the rapid development of the Internet, online new media has become a vital avenue for product and service promotion. As people's lifestyles undergo transformations, the influence of traditional media is gradually diminishing, while online new media is gaining increasing prominence among young individuals.

1.2 Research Purpose and Significance

The objective of this paper is to thoroughly inv

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关键标签： 新媒体营销，新媒体营销策划，新媒体营销推广

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